Rodney D. Bennett, Chancellor | University of Nebraska-Lincoln
Rodney D. Bennett, Chancellor | University of Nebraska-Lincoln
This translates to roughly 29.7% of all spending for sports teams at the four universities in the county during the 2023 season.
The average sports expenses at Lancaster County have grown 135.1% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
Men's Football Team's Expenditures in Lancaster County in Last 5 Years
| Year | Football Team's Expenditures | % from grand total sport team expenditures |
|---|---|---|
| 2023 | $49,068,276 | 29.7% |
| 2022 | $33,237,205 | 26.1% |
| 2021 | $23,001,781 | 22.8% |
| 2020 | $31,890,371 | 26.9% |
| 2019 | $34,889,953 | 28.7% |
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